The location of Thailand enables it to be a gateway to Asia. Over the period of time it has developed into the region's most popular and diverse destination for Meetings, Incentives, Conventions and Exhibitions (MICE). The majority of exhibition and convention venues are located in Bangkok as it is the aviation hub with connections to the cities around the world. Other major cities such as Chiang Mai, Hua Hin, Khon Kaen and Pattaya are also very popular to host these events today.
The development of international standard conference and exhibition centers, in conjunction with outstanding accommodation and professional staff, allows Thailand to successfully host ever-growing numbers of MICE events. Not only the venues are fully equipped with excellent facilities and staff, but also the location where participants can enjoy shopping and the wonderful entertainment housed in the Kingdom.
The success of Thailand as the destination for MICE also includes the aftermath such as gala dinners and theme parties. The legendary hospitality , exotic culture, exquisite cuisine combined with the latest multimedia technology and superb design and graphics made Thailand renowned for innovative parties which are frequently the highlight of MICE events.
Thailand Convention and Exhibition Bureau (TCEB)
To promote and develop MICE industry in Thailand as a hub for the region of ASEAN, Thailand Convention and Exhibition Bureau (TCEB) was formed. TCEB's role includes the provision of assistance in liaising with government agencies, private sector, organizing transport and accommodation. TCEB works closely with the Tourism Authority of Thailand as well as other state agencies and private associations to facilitate the successful hosting of MICE events in Thailand.